PV Sindhu named as athlete ambassador for IOC’s ‘Believe in Sports’ campaign

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PV Sindhu and world no 11 Canada’s Michelle Li have been nominated as athlete ambassadors for International Olympic Committee’s ‘Believe in Sports’ campaign.

“It is an honour to be nominated by the IOC as an ambassador. I stand alongside my fellow athletes in the fight against any form of cheating or competition manipulation. Together we are stronger,” Sindhu said in a release.

Badminton Association of India (BAI) general secretary Ajay Singhania said: “This is a recognition of her sincerity, fair-play and integrity towards the game she has dedicated and played through her sporting years.

“We at BAI are extremely delighted and proud to see this champion athlete is chosen for this coveted honour at the world stage.”

“We all want to be on the same start line. It’s so important to be fair as that’s a true representation of what your ability is,” said 2014 Commonwealth Games champion Li.

“Competition manipulation has become an increasingly global concern and protecting honest players is a top priority for the BWF,” BWF secretary general Thomas Lund said.


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